Effective date: 10 September 2026

1. About this Privacy Policy

The Conscious Birth Movement is operated by LIVE WELLL LOVE WELLNESS (“we”, “us” or “our”).

This Privacy Policy explains how we collect, use, store and disclose personal information when you:

Visit the Conscious Birth Movement website;Complete the Birth Blind Spot Assessment;Subscribe to our emails;Contact us; orAccess our educational content, programs or services.

We are based in Victoria, Australia.

For questions about this Privacy Policy or your personal information, contact:

Email: [email protected]

2. Information we collect

Depending on how you interact with us, we may collect:

Information you provide

Your first name;Your email address;Your email-marketing consent preference;Your Birth Blind Spot Assessment scores and result;Messages, enquiries or feedback you send to us; andInformation you voluntarily provide when accessing our services or programs.

Assessment information

The Birth Blind Spot Assessment asks questions about your understanding, preparation and preferences relating to birth.

Your individual assessment answers may be stored temporarily in your browser so you can continue the assessment if the page refreshes. When you submit the assessment, we may store:

Your first name and email address;Whether you consented to marketing;Your category scores;Your primary Birth Blind Spot result; andThe date and time of your submission or consent.

The assessment is an educational and self-reflection tool. It is not a medical assessment or diagnostic tool.

Technical and usage information

When you visit our website or assessment, we or our service providers may automatically process limited technical information, such as:

Browser and device type;Pages or assessment stages viewed;Assessment completion events;General interaction and click information;Approximate request information; andIP addresses processed temporarily for security and rate-limiting purposes.

We do not use this information to provide medical diagnoses or make automated decisions with legal or similarly significant effects.

3. How we use personal information

We may use personal information to:

Operate and maintain our website and assessment;Calculate and display your Birth Blind Spot result;Save assessment progress in your browser;Understand how people use and complete the assessment;Respond to questions and requests;Improve our educational content, website and services;Prevent misuse, spam and technical attacks;Send educational emails, resources and updates where you have consented;Manage subscriptions and unsubscribe requests; andMeet legal, regulatory and record-keeping obligations.

We will not add you to our marketing list unless you provide consent through the assessment or another sign-up form.

4. Email marketing

If you tick the marketing-consent checkbox, your name and email address may be sent to Flodesk and added to the relevant Conscious Birth Movement mailing segment.

We may then send you:

Birth education and preparation resources;Information related to your assessment;Conscious Birth Movement news and updates; andInformation about our programs, products or services.

We may use double opt-in, which means you may need to confirm your subscription by email before marketing emails begin.

You can unsubscribe at any time using the unsubscribe link included in our emails or by contacting us at [email protected].

Unsubscribing from marketing does not necessarily prevent us from sending service-related or legally required communications.

5. Service providers and disclosures

We use third-party providers to operate our website, assessment and communications. These may include:

GroovePages: website hosting and page delivery;Replit: assessment hosting, server infrastructure, database storage and application delivery;Flodesk: subscriber management, email marketing, forms and automated email workflows; andCloudflare: website delivery, security, performance and related network services.

These providers may process personal information only as needed to provide their services to us and according to their own privacy policies and contractual obligations.

We may also disclose personal information:

Where required or authorised by law;To protect our legal rights, users or systems;To professional advisers who owe duties of confidentiality;In connection with a business sale, restructuring or transfer; orWith your consent.

We do not sell personal information.

6. Overseas processing

Some service providers may process or store information outside Australia, including in the United States or other jurisdictions where they or their infrastructure providers operate.

Privacy protections in those countries may differ from Australian laws. We take reasonable steps to select reputable providers and protect personal information handled on our behalf.

7. Cookies and browser storage

Our website and service providers may use cookies or similar technologies to:

Deliver website functionality;Maintain security;Remember preferences;Understand website use; andSupport forms, email subscriptions and embedded content.

The assessment may use local browser storage to preserve your progress and result on your device.

You can control cookies and stored website data through your browser settings. Disabling them may affect some functionality.

8. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including legal, operational and security purposes.

Email subscriber information may be retained until you unsubscribe or request deletion, subject to any legal requirement to retain limited suppression or compliance records.

Assessment and usage information may be retained for analysis, service improvement and record-keeping. Where practical, we may aggregate or de-identify information so it no longer identifies an individual.

9. Security

We take reasonable technical and organisational measures to protect personal information from loss, misuse, interference and unauthorised access, modification or disclosure.

However, no website, database, email service or internet transmission is completely secure. We cannot guarantee absolute security.

10. Access, correction and deletion

You may contact us to request:

Access to personal information we hold about you;Correction of inaccurate or incomplete information;Deletion of your information, where applicable;Withdrawal of marketing consent; orInformation about how your data has been handled.

Contact [email protected].

We may need to verify your identity before completing a request. Some information may need to be retained where required by law or for legitimate security and record-keeping purposes.

11. Privacy complaints

If you have a privacy concern, please contact us first at [email protected] so we can investigate and respond.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner at www.oaic.gov.au.

12. Children and young people

Our website, assessment and services are intended for people aged 18 years and over.

We do not knowingly collect personal information from anyone under 18. If you believe a person under 18 has provided us with personal information, contact us so we can review and, where appropriate, delete it.

13. Changes to this Privacy Policy

We may update this Privacy Policy as our services, technology or legal obligations change.

The latest version will be published on our website with an updated effective date. Where a change is significant, we may provide additional notice where reasonably practical.

14. Contact

LIVE WELLL LOVE WELLNESSTrading as The Conscious Birth MovementVictoria, AustraliaEmail: [email protected]